1. Home
  2. About
  3. Services
  4. Gallery
  5. Press
  6. Contact
Türkçe Duman Ajans ↗ Instagram ↗ 0532 655 16 02
Serkan Duman on the runway with a microphone
Serkan Duman
About

SERKAN DUMAN

Choreographer · Fashion Events · Stage Production

Serkan Duman is a choreographer and event professional who, since beginning his career in 1995, has brought together the worlds of fashion, the performing arts and event production through creative vision, a refined aesthetic sense and disciplined professional management. Blending years of experience with a creative outlook, he sets out to create original projects across fashion and the stage.

Working across a broad spectrum, from the creative concept of a fashion show to the management of stage production, and from model coordination to choreography, Duman gives every project its own distinctive narrative and a powerful stage experience.

His approach combines the dynamics of the fashion world with the expressive language of the performing arts, treating a fashion show not merely as the presentation of a collection but as a complete visual experience. By uniting set design, lighting, music, choreography and model performance under a shared vision, he keeps the artistic and operational integrity of every project at the forefront.

Drawing on the experience and industry expertise he has built since 1995, Serkan Duman works on fashion events and runway shows staged nationwide, focusing on bringing creative ideas to life through professional production processes. His way of working, grounded in the belief that every detail is part of a greater whole, is built on aesthetic excellence and strong stage impact.

For Serkan Duman, fashion is not simply design on display; it is a stage art that comes alive through movement, light, music and emotion. With every project, he aims to create an original identity, leave a lasting impression on the audience and bring a fresh perspective to fashion events.

At work

Backstage.

Full Gallery ↗
Serkan Duman wearing a headset at the show control desk
Rehearsal under the spotlights
Rehearsal for the Miss Lioness fashion show
Rehearsing the finale walk
Backstage at Wedding Fashion Week
Approach

The four pillars
of every show.

Preparation

The process begins as designers prepare their collections and continues right up to the models’ fitting day.

Backstage

Order and discipline behind the scenes are what make success on the runway possible.

Technology

Watchout, projection mapping and LED screen design: a vision that keeps pace with evolving technology.

Team

Our goal is to deliver every show successfully with choreography, models, hair and make-up artists, dressers, and the runway, sound, lighting and technical production crews.

A Duman Ajans production

Duman Ajans.
Model & Fashion Events.

Fashion shows, fashion events, casting and a model agency. Together with my closest partner, choreographer Gökhan Duman, we nurture new faces in Izmir and Istanbul and produce shows from start to finish.

The next show

The spotlight's
on you.